Rules of Engagement for Your Social Media Journey

Contributed by Stefan Swanepoel and Mel Aclaro, www.realtyu.com, compliments of Betsy Marvin

So, as a real estate salesperson looking to take advantage of every opportunity, you have either just started your Social Media journey or you are venturing deeper and deeper into the online Social Media jungle. Just as it’s important to know the rules of [...]

Four Major U.S. Demographic Waves to Watch in New Decade

Contributed by: www.rismedia.com, compliments of Betsy Marvin

As the U.S. economy recovers, emerging trends in demographics and consumer behavior will become major drivers of new housing opportunities, resulting in a residential market vastly different from the one that existed prior to the recession, according to Housing in America: The Next Decade, a new research paper authored [...]

Great Time to Invest in Rental Property

Contributed by: Tamara Holmes, www.bankrate.com, compliments of Betsy Marvin

If you’re thinking about investing in a rental property, experts say low home prices combined with low interest rates make this the best time in years to become a real estate investor.
What’s more, the real estate market is starting to recover: U.S. houses lost $489 billion in [...]

Take Out the Garbage

Contributed by Michael Port, www.entrepreneur.com, compliments of Betsy Marvin

Traditional sales tactics, including those taught to real estate salespeople, have about as much validity as Hallmark holidays created for commercial purposes.  We celebrate manufactured events and purchase obligatory cards and gifts because they make us feel good.  So, too, with the old sales methods.

Trite sales tactics [...]

Addresses on Your 1003’s and amb123.com E-mail Address Update

This e-mail contains three important announcements.

1. All Florida loan applications must read America’s Mortgage Broker, 324 North Dale Mabry #203, Tampa FL  33609. I have corrected the address of all of the Florida branches so when you create a new application from one of AMB’s templates the address will be correct.

Over the next couple of days I [...]

Eight Reasons Why E-mail Marketing Works

Contributed by Wendy Lowe, Compliments of Lowe’s Daily Real Estate News

Mention e-mail marketing to real estate agents and you may find that many are still hesitant to move away from their tried-and-true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one of the most effective means [...]

What’s the Latest Word on Contract Processing?

A couple of Florida loan officers have asked me about contract processing. We had originally been told that all processors in Florida has to be licensed as of January 1, 2010. I now understand that licensing is being required in Florida as of October 1, 2010. At that time or earlier, AMB will make an [...]

Buydowns and the New GFE

Alan Christian wrote:

If a seller wants to buydown the rate for the client (creative marketing versus dropping price) how do I actually show this on GFE and fees? We can’t have origination and discount points at the same time OR can we since the buydown discount is truly a rate reduction and not to the [...]

Are You a Broker and Not Even Know It?

Contributed by Smart Real Estate News & Commentary by Chris McLaughlin, www.smartrealestatenews.com

When it comes to taxes, the Internal Revenue Service defines a Broker differently than most state or business regulations; in fact, you do not even need a Broker’s license for the IRS to classify you as a broker for tax purposes. Take the following [...]

Zillow Survey Finds Homeowner Perception of Value Close to Reality – Record Delinquencies

American homeowners are overly cynical about where their homes’ value moved in the fourth quarter 2009, according to the latest Zillow Homeowner Confidence Survey. The survey gave a Zillow Home Value Misconception Index of -2; zero is when homeowners’ perceptions and reality are equal. The index is in negative territory because [...]