7 Ways to Use AUDIO to Increase Your Web and E-mail Sales

Contributed by Ali Brown

Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.

I love doing slick videos too, but audios are so easy and quick!

Audio gives you a personal [...]

TBWS Rate Alert Service

Lots of alerts from TBWS today, here’s why: The bubble in the mortgage markets finally and with super hyper speed, blew up today. After holding and holding, while the 10 year note rate climbed, mortgage rates jumped today to levels not seen in many months. We have been warning the mortgage markets couldn’t hold on [...]

How Well do You Reqall?

You can use Reqall to make sure you never forget anything. Period! All you do is to call your assigned phone number and record what you need to be reminded of. Then Reqall will store your message and transcribe it for FREE! Learn more about this great service by clicking here.

You should visit Remember the [...]

Doing Loans in Multiple States

Mike Sganga runs a branch in GA that gets Internet leads. He wrote me asking about what states he could get licensed in. Some states have relatively easy licensing requirements but he lacks the information needed to evaluate each state.

I have always been a fan of lending in your own backyard. However, with that said, [...]

What’s the Future of YSP?

John Bohannan wrote that an article from Scotsmans Guide says that on  January 1st 2010,  all mortgage brokers MUST credit all YSP back to the borrower. He provided this link -
www.scotsmanguide.com/pdfs/CruiseRES0209.pdf

He is concerned because crediting the borrower the YSP but could represent a loss of 30-40% of his income since he now usually gets both [...]

How is the HCVV Working?

Great question from Tom Bearint! Unfortunately, terrible if you ask most people. Nonetheless, you must conform to each lender’s requirements.

Remember most lenders say that the broker cannot pay for the appraisal. You must have your borrower pay. Most AMC’s will have portals that the borrower can use to submit payment. Some may allow collect at [...]

New FL Chapter 494

Florida recently passed into law revisions to Chapter 494 that put the state into compliance with last year’s Federal SAFE Act. Tamara Roberson wanted to know whether or not the law applies to all of AMB’s employee’s that were previously exempted from state licensing. The answer is all employees have to qualify as a registered [...]

Mark’s Message – 5/27/2009

Over the past couple of weeks there has been marked improvement in The Processing Pros work flow. Josh has done a great job of holding the processing department together and our temps, Nolan and Celeste, are working out as well. Several branches have pitched in and offered to help. If your branch has surplus processing [...]

Your Traffic (and List-Building) Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy

Part 2 of 2
Contributed By Ali Brown

___ 8. Recommendations by E-zine Publishers

Do you know anyone who publishes an e-zine for the same target market as yours? If you’re not direct competitors, ask her about cross-promoting each other. Example: My friend Lorrie Morgan-Ferrero, the “Red Hot Copywriter”, and I have regularly [...]

NJ Transistions to NMLS

New Jersey passed a bill enacting the New Jersey Residential Mortgage Lending Act (”NJRMLA”). Under the bill, residential mortgage lenders, brokers, loan originators and loan processors or underwriters acting as independent contractors are required to obtain a license under the NJRMLA, unless exempt. Mortgage bankers, correspondent mortgage bankers, mortgage brokers, secondary mortgage lenders and mortgage [...]