LoanToolbox Tips – Becoming a Market Expert

The mortgage industry experienced drastic change in 2007, which made it a difficult year for many loan originators. But we also know that historically, the market is cyclical and it will turn around. In the meantime, loan originators must have a keen sense to recognize opportunities to close more loans as [...]

Business Down? Implement The 100% Model (part two)

Contributed by Dave Hershman, Compliments of Ellie Mae

Recently, I wrote an article that described the advantages of serving a greater portion of your sphere. Certainly, if you are in a profession related to the real estate industry, only 1.0% of the population is considering a transaction at any one time.  However, if [...]