Business Down? Implement The 100% Model (part one)

Contributed by Dave Hershman, Compliments of Ellie Mae

Anyone remotely close to the real estate industry understands that it will always be a cyclical business. Whether you sell real estate, originate mortgages, sell insurance, do title work, appraise homes, build homes or do any of the myriad other jobs that revolve around [...]

Contributed By Erik Janeczko, compliments of Ellie Mae

Often as originators we find ourselves in a situation where we have pre-qualified borrowers who are very excited about buying a home, but then three or four weeks go by and there is no activity. Even if we have them on a great lead follow-up [...]